BOOK DESCRIPTION
Rules made in Brussels have worldwide and serious impacts for governments, businesses and consumers. In this systematic and practical handbook, public affairs professionals share their insights, tips and strategies for engaging successfully with EU legislation. The authors show how lobbying is a multi-stage end-to-end process and explain the opportunities, challenges and risks at each step.
The book is full of real-world insights, timelines for how legislation is adopted, checklists of key points and actions, flowcharts and explanatory diagrams.
Section 1, which takes a comprehensive approach to public affairs management, reviews innovative methods for building influence, setting issue priorities, employing IT tools, communicating with the news media, attracting a social media following, and advancing issues through third-country advocacy.
Section 2 helps the reader apply these strategies to dealings with EU institutions. It covers the roles of the European Commission, Parliament and EU Councils, following Ordinary Legislative Procedure, and working with Delegated and Implementing Acts.
Section 3 sums up the various insights from contributors and provides guidance for successful EU advocacy.
Note: This book can be read as a standalone or in conjunction with How the EU Institutions Work: Your handbook and guide to EU decision-making (ISBN 9781838089801), which is a foundation text explaining how the EU institutions work together in the legislative process.
Who is the book for?
● Public affairs professionals working with EU decision-making
● Stakeholders affected by EU legislation, including NGOs, federations and businesses
● Students and young professionals looking to work in EU public affairs
● Academic and training courses on EU decision-making and public affairs
● Member State national and regional government officials dealing with EU legislation
● Stakeholders and officials in non-Member States impacted by EU legislation
● Law firms in the EU arena
● Libraries with interests in EU institutions and lobbying in general
CONTENTS
Foreword, by Douglas Pinkham, President of the Public Affairs Council
About the Authors
Introduction, by Alan Hardacre
Section 1: How to Build a Successful Public Affairs Strategy
1. The Art of Influence, by Laura Shields
2. An EU Public Affairs Methodology, by Alan Hardacre and Aaron McLoughlin
3. Digital Information Management in EU Public Affairs, by Leyla Sertel and Alan Hardacre
4. Working with the Media and Social Media in the EU, by Jon Worth
5. Third Country Lobbying in Brussels, by Alan Hardacre
Section 2: How to Work with the EU Institutions and Decision-Making
6. Working with the European Commission, by Aaron McLoughlin
7. Working with the European Parliament, by Doru Frantescu
8. Working with the Council(s), by Roland Moore and Alan Hardacre
9. How to Work with the Ordinary Legislative Procedure, by Roland Moore and Alan Hardacre
10. Working with Delegated and Implementing Acts, by Alan Hardacre and Aaron McLoughlin
Section 3: Summary
11. Recommendations for Best Practice in EU Public Affairs, by Alan Hardacre
AUTHOR
Alan Hardacre is a lobbyist operating at the EU level in the private sector. He has previously worked at the European Institute for Public Administration (EIPA) in Maastricht and continues to run lobbying simulations for universities. The other contributors to the book include a range of experienced practitioners in the field of EU public affairs.