In Brussels lobbying is the oil that makes the wheels go round. No institution, no member state, no political group, no special interest can push a policy through unaided. Everyone needs allies, and everyone needs to lobby. Brussels has many lobbyists but only a few operate on the level of the superlobbyist.
Step by step, and with many examples of successes and failures, Brussels public affairs specialist Milos Labovic shows what is needed to raise your game to superlobbyist level. Knowing the “animals in the EU jungle”, understanding how the legislative process works and when and how to engage, building your networks strategically – these are among the keys to success.
The book includes expert insights from a range of politicians and Brussels public affairs practitioners.
This book is for aspiring superlobbyists, students, journalists, academics, civil servants and anyone who wants to understand how Brussels really works. First published in Dutch as EU Superlobby: Winnen in Brussel, Milos Labovic’s book, expanded and revised, is now available for the first time in English.